Three must-have qualities of a Digital Marketer
If you didn’t know, digital marketing has become one of the most in-demand skills of the 21st century and it is clear to see why over 80% of the global economy has gone digital. People no longer need to walk into a store for shopping or rush to the bank, just lay back in your bedroom with a digital device, and Voila, all done.
So you see why any business success story of today is incomplete without mentioning the powerful influence of digital marketers (DMs). They are the brains behind making sure your business has an online presence with clients practically aching to see your latest updates and promotions.
These DMs become online snitches; snooping into your competitors’ space to see their latest invention, or you could call it an invasion. This is no simple job, but it has become an extensive business following the dawn of the pandemic (actually it was way before that), but notice that the new normal is making almost everyone switch their businesses to online transactions.
With these blocks of responsibilities and expectations, a business owner needs to pinpoint certain qualities DMs must have to make them the ‘chosen ones’;
- Strategy: Digital marketing is about 70% strategy and 30% execution. A DM who understands his clients’ business space, from the product, target audience, available income, and online inadequacies, will be swift to know what comes next. It is like giving a mechanic your car keys and telling them it has issues without the details. Once he takes the car for a quick spin, he should know the problem not because it’s his job, but because he has a skill for identifying these loopholes. Also, a fantastic DM sets themselves apart from the crowd of DMs by delivering strategies that will scale your client’s business to be on a bumper demand.
- Digital Wizard: You might wonder, how is it even possible to be a DM without vast digital knowledge?! It sounds lame, but it is truly possible. If you want to be a professional in this field, then it’s not enough to know how to use social media. It’s great that you can navigate through all the platforms, but you have to be a wizard using digital media to market. Online ad campaigns, graphic designing, automated emailing, Omni-marketing have to be a walk in the park for you.
Just like what the author, Peter Drucker, would say;
“The only skill that will be important in the 21st century is the skill of learning new skills. Everything else will become obsolete.”
So showing your expertise and convincing that client about your capabilities needs the extra mile. Learn more until you become invincible in the world of digital marketing.
- TARGET-WORTHY: There is nothing more convincing to a client than having a DM that can meet profound and off-the-charts targets. More like a DM who talks the talk and walks the walk. This is a big deal that can stand you out if, as they say, you know your onions and you can beat your chest about facts and figures.
For instance, Jays Agency, a powerhouse digital marketer and business scaling technician in Ohio; with over five years of experience in the market, set a record of making 80 businesses bank $100,000 in 4 months! This person definitely understands the business of marketing. He is ready to go all the way to see clients happy. It’s about applying the attitude of a positive success mechanism.
Being a positive vibe, DM is all about ticking all these boxes. It gets easy to win clients and make a mark for yourself in the digital environment; this is a growing space and every year it feels like 8 out of 10 persons want to become DMs! This only means in the next five years, the skill will be beyond competitive. So, do not wait until it’s too hard to join the Digit-Marker community. Be unique and make clients single you out as the man for the job.
